Printing Catalogs

If you're looking for a printing company, expect that it wouldn't be as hard as before. Today, there are many of these companies and what matters now is how to choose the best one to give you good results without stressing you out. Choosing a catalog printing company is not only about getting your catalogs printed by the first company you find. Remember, it is your own business which is at stake and if you choose people who are unreliable, your interests could be compromised.

In many aspects, all of these companies will offer the same services. But there will always be one or a few that will have an edge over the others. If you don't know where or how to start judging the suitability of the many choices you are faced with, perhaps you can begin by looking for the company that adopts a friendly attitude towards its customers. Above technical expertise, it is this factor that determines the final outcome any job done.

Then you can proceed to looking at catalog samples which should be preferably all originals. Check how clear the color resolutions are. Do their catalog samples have high-resolution image quality? Inquire about their printing equipment. Is it state-of-the-art equipment? Are its rates affordable? Both technology and the technical staff will have a big impact on your catalog since these two are the ones that will be directly responsible for the results. Also consider the years spent by this company in the industry. Experience is, of course, indispensable.

Another advantage would be a company that operates 24/7 and is always ready to implement a customers' changes in order specifications. It should have an online order system for easy access. It should be able to send proofs of catalogs they have produced through e-mails. They should be capable of multi-process delivery for which options must include shipping, direct mail service and door-to-door. Delivery should take no longer than six days, though prices may vary depending on how soon the catalog are to be delivered.

A good company is one that offers free design services and discounts and is able to give instant online or on-the-phone price quotes. It should also provide options of all four binding choices, including saddle-stitched, perfect bound, plastic coil binding, and wine-o-binding. A wide-range of color choices and sizes for catalogs must be available and, to top it all, the company must let you, as the customer, customize your design catalog. This freedom should include a customized design, color, and size to be backed by the company's expert advice and technology.

Finding a good book printing may no longer be as hard as before, but you still have to choose well among the many companies you'll find and so goes for catalog printing and all your other printing needs.

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